Abstract – James, M. & Jonah, A. A. (2022)., AJAEAR Vol. 1(4), pp. 1-11, September, 2022.

Gender Factors in the Utilization of Facebook in Selected States in Northern Nigeria

Abstract: This study examines genders factor in the utilization of Facebook in selected states in Northern Nigeria. Survey method was used in conducting the study, while questionnaire was the instrument deployed in gathering the data. The study found out that the female gender even though educationally disadvantaged when compared to the male respondents, uses Facebook daily more than their male counterpart. However, both male and female respondents said the purpose of using Facebook was to communicate with friends. The findings also revealed that the two genders were satisfied with Facebook usage. A large percentage of the respondents said lack of privacy was a factor responsible for lack of Facebook usage. The study then concluded that Facebook like any other social networking site is a platform where people of different nationality, culture, social class, interest and religion meet to socialize, communicate and interact with one another. Facebook is also a platform where people are defrauded of their hard-earned money, sex trafficking, and other crimes are committed. And that Facebook can be a better social networking site if the issue of privacy concern and criminality can be addressed. However, Facebook is a two-way communication, with provision for feedback, inform of comments, likes and dislikes. The study recommended among others that Facebook and other social media should be regulated by a regulating body that is free of government control. Keywords: Communication: Facebook: Friendship: Gender: Relationship

Keywords: Critical Thinking: Effects: Questioning.